I founded Rise and Shine Mushroom Coffee to solve a problem I experienced myself. Traditional coffee gave me a quick boost, but it often came with jitters, crashes, and inconsistent focus. I wanted a cleaner, more functional way to start the day. Rise and Shine was built to support sustained energy, mental clarity, and balance without the downside of conventional coffee.


My background is in building and scaling consumer brands, with a strong focus on digital commerce, marketplace growth, and brand marketing. I bring a product-first, disciplined approach to everything we do. From formulation to branding to customer education, my goal is to create something simple, consistent, and effective as part of a daily routine.


Before launching Rise and Shine, I led national sales and wholesale expansion for health-focused brands and spent more than a decade owning and operating a specialty nutrition retail business. That experience reinforced my belief that real results come from using the right products consistently and understanding why they work, not from chasing trends. That philosophy is built directly into Rise and Shine through transparent ingredients, functional benefits, and clear guidance on how and when to use the product.


Today, my focus is on building long-term trust through quality, thoughtful branding, and disciplined growth. Rise and Shine Mushroom Coffee isn’t just about selling coffee. It’s about creating a daily ritual that helps people start their day sharper, steadier, and more energized.

-Evan Bosma, Founder